Ay: Ekim 2018

Be established on a base: first and foremost, take voice search seriously and review your current digital marketing strategy. Reorganize your strategy and budget as if voice search had been always with you.

Understand your customers: Although voice search makes life easier for users, it makes things difficult for marketers when it comes to knowing what customers want. You need to know what your customer means with a specific word to be able to present the result he/she wants exactly. You can create voice scenarios and use cases based on internal data, interviews, and surveys with real customers to catch your customer query at the right time.

Brainstorm keyword targets: Keywords also change along with search methods. When searching by voice, terms are much longer and often voiced as questions or localization terms. Find out what frequently asked questions and long-tail keyword phrases your customers often use.

Think local: According to a study held by Chitika, mobile voice search is three times more likely to be local-based than text. So, leverage local knowledge and optimize your SEO to local keywords.

As BGA Partners, we are aware of this new powerful player that will master the digital marketing world and business strategies accordingly. As always, we are working to breathe trends and keep up with the times. We ensure that you stand out in the digital world and take advantage of voice search to the last.

Why has this approach, which already existed, become so important and so popular today? 

The answer to this question may lie within the changes in our daily lives and changes in people’s daily behaviors. In a way, advertisers can be considered as tailors of society. Creatives and campaigns that fail to pursue changing global trends and keep up with popular culture cannot be successful. We can say that the reason why integrated marketing communications were born and now dominates the advertising world can be found in the history of marketing: fast developments in technology and changes in a globalizing world have a great impact on society.

People now have many more options. They can reach many different media spontaneously. With the integration of the internet in our daily lives, traditional media tools have lost their effectiveness. Even digital advertising is no longer effective as they used to be. Target groups can reach any information and insights they need without any difficulties with just one click. At first glance, this situation seemed like an advantage. However, people now want to save time and want to access services and information from one source or institution.

Since it is a mirror of society, the situation is identical in the advertising sector.  Brands prefer to work with a single agency that can provide services that different agencies used to provide. As a result, competition has increased in the sector. Now, many agencies are left behind because they have failed to understand today’s necessities.

“Interactivity” and bi-directional interaction are now the keywords of the advertising world.

Consumers are no longer just passive users. Bidirectional communication must be very strong in order to draw attention to the service provided or to the ongoing campaign. At this point, both the 360-degree integrated and the interactive advertising approach come to the foreground. Only multi-faceted and interactive thinking agencies can now survive in the sector, and only those who are able to play the game according to the new rules can reach the summit.

At this point, BGA partners know the requirements of the new era: listening to customers’ insights and drawing a comprehensive roadmap for them. This time literally requires one to be in the game, and BGA partners draw the rules the right way. It provides a 360-degree perspective to its customers and makes sustainable success possible. This is the only way to stand out today’s re-established world of Marketing.

1. Email Marketing Can Be Personalized

In contradistinction to other digital marketing strategies, email marketing enables companies to produce personalized content. Emails that have personalized content increase the consumer’s attention for the brand and that hopefully results in turning consumers into customers over time.

2. Effective Costs

Email marketing is one of the most cost-effective marketing strategies.

Email marketing delivers the highest ROI (Return on Investment) for companies among digital marketing strategies. According to the research done by VentureBeat, for every $1 spent, email marketing generates $38 in ROI. With such an ROI, email marketing becomes the most profitable strategy for small also big companies.

3. The Most Preferred Communication Channel

Although email is one of the oldest digital communication channels, it is one of the most preferred ones today all over the world.
According to the ‘2016-2020, Email Statistic Report’ done by Radicati, in 2018 there are 2,849 billion email users in the world. The number of users is expected to reach 3,040 billion in 2020. It means that nearly half of the world population will be an email user at the end of 2020.

4. Email Marketing or Social Media Marketing

Today, social media becomes an inseparable part of daily life. It is the same for the marketing strategies of companies. Everyone who wants to be successful in today’s marketing world is aware that he should give a big place for social media in his marketing strategy.

A research done by McKinsey demonstrates it with statistics. The research shows us that communication via email is 40 times more effective at acquiring new customers.

After all these details and researches, it seems that e-mail marketing will continue for many years as one of the unchanging pieces of the communication world. As BGA Partners, we also prefer to use email marketing for the right marketing strategy, high sales figures and loyal customer relationships full blast. In this way, while we were reaching potential customers, we make a way for the successful brand positioning.